More reachable users

• Higher conversion & ROAS
• On-site, email/SMS, and ads

First-party identity resolution

• Cookie-light, consent-aware.

AI scores for engagement

• Purchase propensity
• Product affinity.

Edge composes dynamic audiences

• Always-fresh audiences from behavior + predictions.

Syncing capabilities

• To email/SMS platforms and ad networks in real time or on schedule.

Closed-loop performance

• Feeds back to models for continuous lift.